First Impressions Are Really Fast!
As you can tell by now, I love reading the BBC Web site (must be the expat Brit thing!)
Here's a report from today:
"Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.
Researchers found that the brain makes decisions in just a twentieth of a second of viewing a webpage.
The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact."
I also love it when an independent study bears out something I've been talking about. I've been asking the key question: "How Does Your Website Make Me Feel?" because we know that people make instinctive and intuitive - and fast - decisions - now here's proof!
Check out the traffic reports for your site - how many visitors take one look and click away? Is there a pattern to this? If so, you may need to make some "emotional connection" adjustments.
Here's a report from today:
"Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.
Researchers found that the brain makes decisions in just a twentieth of a second of viewing a webpage.
The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact."
I also love it when an independent study bears out something I've been talking about. I've been asking the key question: "How Does Your Website Make Me Feel?" because we know that people make instinctive and intuitive - and fast - decisions - now here's proof!
Check out the traffic reports for your site - how many visitors take one look and click away? Is there a pattern to this? If so, you may need to make some "emotional connection" adjustments.
posted by Philippa Gamse at
4:59 PM
|
0 comments
