BBC Reports a Gender Gap in Internet Use!

BBC NEWS | Technology | Gender gap alive and well online:
"A study by the Pew Internet Project found that roughly the same percentage of men and women in the US are serious internet users.

But the research found that men value the net for the freedom it gives them to try new ways of doing things.

By contrast women like the opportunities the net gives them to make and maintain human connections. "

Wow! Stunning news - are any of us much surprised by this?

But it certainly underlines my premise that we need to pay more attention to creating emotional connections online.

Does your site offer any way for your visitors to connect with each other? Would that make any sense in your context?

If not, let's at least ensure that your visitors can connect with you!

Happy New Year to all.